Viral Marketing

At The Octopus' Garden we take pride in being on the cutting edge of marketing technology. Oh sure, our website isn't really up and running. (Despite all of the requests flooding in from all over the world.) And we are still trying to figure out what POS system to use in the store. Oh, and the computer we use is so old (in computer years) that technically hip customers and young children laugh at us when they spot it.
Nonetheless, nevertheless, nevermore (And other compound words in the same progression.) we are on the cutting edge of marketing technology. How many other small town gift stores have their own viral marketing campaign? None, that's how many. Or at least not a lot that we are aware of. So, Octopus' Garden = cutting edge.
Even if other small gift stores are involved in some sort of viral marketing, we have been assured that we will "own" the biggest, most visible campaign. By next season everyone will be talking about The Octopus' Garden. If you are a marketing genius, you may have guessed what our campaign is going to be.
That's right - we bought the naming rights to next year's flu season!
Think about it! Every time someone has sore joints, a fever or gastrointestinal distress they are going to hear our name. And more likely than not they are going to hear our name from a trusted authority figure, a doctor! Does marketing get any better than this?
We have made a huge investment in this campaign. As a matter of fact, we sort of committed more money than we actually have on hand. Sure, we are going to have to cut a few corners to make ends meet, but it is going to be worth it when everyone is out getting inoculated against The Octopus' Garden.